4 Ingersoll Times ? Wednesday, May 13, 2015

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PUBLISHED WEEKLY 16 Brock Street Woodstock, Ontario N4S 3B4 Advertising 519-537-2341 Editorial 519-537-2341 ext 230 ingersolltimes.com KEN KOYAMA Senior Group Publisher ken.koyama@sunmedia.ca GORD MCCREARY Director of Advertising 519-537-2341 ext 241 gord.mccreary@sunmedia.ca JENNIFER VANDERMEER Editor - Digital and Print 519-537-2341 ext 230 jennifer.vandermeer@sunmedia.ca JOHN TAPLEY Reporter 519-537-2341 ext 255 john.tapley@sunmedia.ca BRENT GRIFFITH Ad Consultant 519-537-2341 ext 268 brent.griffith@sunmedia.ca Member of the Ontario Community Newspaper Association and the Canadian Community Newspaper Association. We acknowledge the fi nancial support of the Government of Canada, through the Canada Periodical Fund (CPF) for our publishing activities.

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editorial

Politics part of DGR decision for minister

Slip on the oven mitts, Leona Aglukkaq, you just got passed a hot potato. The federal environment minister now has the file on Ontario Power Generation?s proposal to build a deep geological repository (DGR) for low and intermediate level nuclear waste deep in the bedrock of Bruce County near the Bruce nuclear site. An independent three-person joint review panel that has been studying the matter, including hundreds of hours of public hearings, has recommended the project proceed and has sent a hefty report laying out its conclusions, rationale and recommendations to Aglukkaq. She has 120 days to review it. Ontario Power Generation proposes to build the DGR 680 metres underground in 450-million-years-old rock. It would hold everything from mop heads, rags and clothing to used reactor components from the Bruce, Darlington and Pickering generation plants. This project is separate from another DGR proposal for used nuclear fuel, which still has some Bruce County municipalities in the running. But it seems reasonable that if this DGR gets the minister?s the go-ahead, it would bolster the case for a local facility to store the much more dangerous used fuel. OPG has said it won?t proceed with the low-level waste DGR without Saugeen Ojiway Nation approval, and Saugeen First Nation Chief Vernon Roote has said his community is not in favour -- at this time. But OPG continues to work on that front. Even with the panel?s recommendation, which comes after hearing lots of evidence about the suitability of the bedrock and geology of the area, Aglukkaq will likely have in mind ongoing opposition based on the common-sense concern that the site is so close to Lake Huron, summed up succinctly by Stop the Great Lakes Nuclear Dump?s Beverly Fernandez, who said: ?This is an intergenerational, non-partisan issue that affects millions of Canadians and Americans. It is a decision that will affect the Great Lakes for the next 100,000 years.? Much, but not all, of that opposition comes from sources that see a potential risk to themselves, but no direct or even indirect benefit -- after all it?s not their radioactive waste. That?s especially true of some pretty stiff American opposition, which adds an international component to the minister?s decision. So Aglukkaq won?t just have a technical decision to make, but a political one as well. - Postmedia Network LAURA GREEN/FOR THE INGERSOLL TIMES Just over 500 past members and guests gathered at the Oxford Auditorium in Woodstock on March 21 to celebrate a milestone in the history of the Oxford County Junior Farmers with a dinner and dance. The organization celebrated 100 years of friendship, leadership development, education and community betterment. President Karen de Bruyn presented Geoff Innes (1989 president) with the Lifetime Achievement Award. This award is presented to a past Oxford Junior Farmer who has continues to live by the motto ?self-help and community betterment.? Innes was very involved in Junior Farmers at both the county and provincial level, has been 4-H volunteer (leader) since 1985 and serves as the Oxford

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4-H association treasurer. He has been a director, secretary and president of the Embro and Zorra Agricultural Society and served the community in other volunteer capacities.

Local advertising novelties were creative

Quick. What was the name of that store that had the sale on shelf stretchers? Who had the best deal on dingaflammers a couple of months ago? Unless you have a good memory you may not recall the name of these retailers, or unless you have a token to remember them by. Today we put magnets on the fridge, or sip java out of a mug, or use a mouse pad next to our computers that are all emblazoned with advertising. What did our ancestors use and what did local merchants give away as mnemonic devices? In the late 19th century, they probably used a variety of calling cards or business trade cards printed with their names and perhaps images of their wares. Local pharmacist John Gayfer gave away postcards that bear his name and details of the items and services offered to his customers. The reverse side of one Gayfer card in the Ingersoll Museum collection appropriately has an image of an apothecary jar. Isaac Coyne was once a clothing retailer on the main street. One of his trade cards has a colour lithograph of a spaniel and a fisherman?s creel. No doubt Isaac was trying to appeal to the outdoorsmen in town. Throughout the 20th century many of our local retailers provided premiums to their customers in the way of calendars. This way, their name was always prevalent within the house. This was especially true when telephones became common household items and a calendar with a space for adding frequently used numbers could hang on the wall. Some businesses, like the Ingersoll Dairy, printed calendars with historic events included on certain days of the year. In the 1950s James Nancekivell ran a grocery store on Bell Street. His calendar included a fish on every Friday, no doubt as a reminder to his Catholic customers who would have crossed the street to shop. Next door to him was Vic Harrison?s gas station. Here customers could fill up with Texaco fuel and then examine the mileage to their destination with his handy dandy cardboard calculator ? a wheel printed with various communities around its circumference and a smaller circle attached in the centre by a split pin which when turned lined up an arrow with the destination. A small cut out window revealed the distance from Ingersoll.

Route to the Past

Further up the street was the Scott Gillies Belldaire Dairy. Besides using the ubiquitous milk bottle and plastic lids, which both featured the company name, this small local dairy gave away sewing kits. At least two styles were used. One was in the shape of a glass bottle while the other resembled their delivery trucks. These small cardboard cutouts, when opened revealed an assortment of sewing needles piercing a short piece of shiny red or gold tape. These pieces of ephemera were more than just everyday advertisements for the dairy. The glass bottle and the corresponding cap were the expected form of advertising, but a sewing kit was something totally unanticipated, especially from a milk producer. The needles of course were useful utilitarian items that every housewife would eventually use. By keeping them in their purse as an emergency repair kit also kept the Belldaire Dairy continually front of mind. This dairy wasn?t the only store in town to use this premium as a marketing ploy. Carr?s Hardware Store had a similar sewing kit in the shape of a Moffat McLary range. The true masters of advertising however seem to have been the Noxon Company. Started in the 1860s this foundry grew into one of the largest agricultural implement manufacturing firms in Canada. The fact that their name was a palindrome was used to their advantage. No matter how you look at their product ? backwards or forwards, or even upside down, the name could always be read, which in turn they used as a transparent reflection of quality. Their cast iron wrenches and their clear celluloid trade cards are wonderful examples of advertising genius. One of my personal favourites though is a small metal disk with a paper label which reads ?Only the best looking people use Noxon equipment?. When the disk is flipped over it reveals a small compact mirror.

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